Website tracking online encompasses the usage of tools and technologies to monitor and analyze user communication and activities on a website. This process includes tracking metrics like page views, user navigation, click-through rates, and other relevant data to gain insights into user behavior. IP blocking, implemented by OTRACKER, is a security measure that restricts access to a website or online platform based on specific IP addresses. By employing this feature, OTRACKER allows administrators to block or permit access selectively, Real-time analytics encompasses the processing and analysis of data as it is created, giving instant insights into different metrics. This allows businesses to make instant, data-driven decisions enhancing responsiveness and agility to changing circumstances.